FOUR WEEK
BRAND CONTAINER

Luminous
Launch

A clear path to a meaningful brand from foundation to launch.

BRAND direction → ‍ ‍ VISUAL IDENTITY→‍ ‍ social assets →‍ website

A cohesive brand system built with intention

Built to Launch

Luminous Launch is designed to build a powerful visual brand from the ground up in one month.

Your brand is created from foundation to completion through a clear, structured process. Each phase is intentional, allowing strategy, design, and implementation to unfold with clarity, momentum, and precision. Every element is developed in the right order so your brand evolves as a cohesive whole from start to finish.

By the end of the process, your brand is complete, functional, and ready to be used.

Designed as a System

Your brand is a complete system designed to communicate your work with clarity and consistency.

Luminous Launch brings strategy, identity, website, and supporting assets together into one cohesive process, creating a brand experience that feels unified across every touchpoint. You receive:

  • Strategic clarity that defines your direction

  • A refined visual identity that communicates it

  • A fully built website that puts it into motion

  • Design templates that extend your brand into real use

Luminous Launch provides you with a full brand suite that is clear, aligned, and consistent.

Focused. Guided. Personal.

For the duration of Luminous Launch, your custom brand is my full focus.

This is a dedicated, one-on-one brand container where your project is the priority for the month. You’re supported through each phase with clear direction, momentum, thoughtful guidance, and real-time refinement.

I draw on over 20 years of design experience and a deep ability to translate what you sense into something clear and tangible. The result is not just a brand that looks refined, but one that feels considered, aligned, and fully realized.

the luminous Launch process

Brand Foundation

o1

During the first week we define the core of your brand, what you do, who it’s for, and what sets your work apart.

This begins with two focused, one-on-one sessions, where I guide you through the key questions that shape your brand. Instead of being left to figure this out on your own, the Luminous Launch process is led, refined in real time, and shaped through conversation. From these insights I create your Brand Guide: a clear, strategic foundation that informs every decision moving forward.

Visual Identity

o2

In week 2 your brand takes visual form.

Using the foundation from Week 1, I design a cohesive identity system including your wordmark logo, typography, color palette, and supporting elements.

You’ll also be provided with a detailed Photography Art Direction Guide so your brand photography is fully aligned with your brand.

Social ASSETS

o3

Your brand comes to life in real-world applications.

This week focuses on how your identity translates into layouts and content so you can show up clearly and consistently. You’ll receive a curated set of on-brand Canva templates that will allow you to start creating social media content immediately.

You’ll now understand how your brand works in practice.

WEBSITE

o4

On the final week your brand becomes a living, functional presence.

We translate your identity into a clean, strategic, and easy to use Squarespace website designed to support your work from day one.

The site is built with clear prompts to guide your messaging, eliminating blank page syndrome, and making it easy to complete your copy after launch.

LAUNCH

o5

By the end of Luminous Launch you don’t just have a brand, you have a complete system that’s ready to be seen, used, and built upon.

Over four focused weeks, we move from foundation, to identity, to implementation to presence, with each phase building naturally on the last.

What it’s like to work with me

Greta is the real deal! Her work is the perfect combination of professional skills and rooted intuition that makes sure everything created not only looks but also feels right. She is attentive, sharp, and masterful.

—Csenge, Structural Movement Practitioner

I cannot thank you enough for your great work. Every day I draw on the simplicity, elegance, and effective visual tools you put in my hands. I'm proud of what I'm putting out there, and the ability to do it in an accessible and beautiful way is no longer a barrier, thanks to you.

— Lorraine, Keynote Speaker and Sustainability Advisor

I love where the colour palette has landed, and I love the brand brief. I couldn't have asked for more. Thank you for your creativity, collaboration, and patience.

— Zabeen, Retirement and Inclusive Wealth Thought Leader

The site looks amazing, Greta! I am so happy with it! You seemed to so easily understand what I was hoping for and executed it beautifully. Thank you!

— Sarah, Psychologist

This work gave me the confidence I needed to take my brand to a more serious, prestigious, and international level. Greta was clear and consistent in her communication and managed the timeline of the brand and website project flawlessly. She was thoughtful yet creative with my design brief, and I’m thrilled with the results of our collaboration.

— Jane, Business Consultant

Are We Aligned?

A CLEAR FIT

This experience is designed for you if:

  • You’re ready to elevate your brand and step into the next level of your work with clarity and confidence

  • You want a brand that feels like you and communicates your value with precision and ease

  • You value a focused, streamlined process and are ready to commit to building your brand in a defined timeframe

  • You’re ready to be seen more fully and want the structure and support to do it well

  • You appreciate working collaboratively with a designer who will guide, refine, and lead the process with care and clarity

  • You’re an action-taker who understands that a strong brand is built through both depth and execution

NOT ALIGNED

This process may not be right for you if:

  • You are not the founder of your business

  • You’re only looking for one piece (just a logo or just a website) rather than a complete, cohesive brand system

  • You want a “refresh” v.s. a new brand

  • You prefer an open-ended, exploratory timeline rather than a focused, structured process

  • You want to design everything yourself, but feel uncertain about the results

  • You’re comfortable staying in a cycle of second-guessing, tweaking, and delaying your launch

Common questions

  • You’ll walk away with a complete, cohesive brand system, including:

    • Brand Guide

    • Wordmark logo + submark (all file formats)

    • Visual identity (typography, color palette, brand board)

    • Brand motifs

    • Photography Art Direction Guide

    • 5-page Squarespace website

    • Social media templates in

    • Canva for ongoing use

    Everything is designed to work together seamlessly so your brand is not just created, but ready to use.

  • Because your brand doesn’t exist in parts.

    Luminous Launch is designed as a complete system—where strategy, identity, and website all inform each other. This ensures your brand feels cohesive, aligned, and effective across every touchpoint.

  • Week 1 requires the most involvement:

    • two short (optional) workbooks

    • two 60-minute consulting sessions

    After that, your role is simply to provide timely feedback (within ~12 hours) so we can keep momentum and stay on schedule.

  • While I don’t shoot photos directly, I provide a detailed Photography Art Direction Guide so your imagery feels fully aligned with your brand.

    You can work with your own photographer or one of my recommended partners.

  • That’s completely okay; the process is intentionally designed with this in mind.

    In fact, copy and photography are often the two things that slow brand projects down the most. Luminous Launch is structured so we can move forward without needing everything finalized upfront.

    We begin with creating a clear design foundation and a fully built website structure, so your messaging and imagery have something to respond to rather than starting from scratch.

    Your site will include strategic prompts and placeholder text to guide your writing, and we can use temporary imagery where needed during the build.

    Once your copy and photos are ready, everything can be easily refined and elevated within the existing structure.

    If you’d like support bringing it all to completion, you can book a Brand Expansion Day to polish and optimize your site with your final assets.

  • Because Luminous Launch is built on a refined system. This includes:

    • Strategic frameworks guide direction from the start

    • Focused questions uncover what matters quickly

    • Each phase builds on the last, eliminating backtracking

    • Design systems streamline execution without sacrificing uniqueness

    This allows us to make clear, aligned decisions early, so the process moves efficiently while maintaining depth and precision.

  • Squarespace allows us to create beautiful, functional websites while keeping things simple and easy for you to manage long-term.

    You’ll be able to edit, update, and maintain your site yourself without needing ongoing support, paid maintenance, or technical expertise.

    Unlike more complex platforms, there are no fragmented plugins or moving parts to monitor. It’s a clean, reliable system that works seamlessly from day one.

  • Not necessarily.

    If we use custom fonts, Canva Pro may be required to upload them, but we’ll review options together so you can make an informed decision.

  • For most personal brands, a strong wordmark and cohesive visual system are far more impactful than a standalone icon.

    If an icon or additional mark is needed, it can be added as an extension. However, the focus is always on building a brand that works holistically, not just a single element.

  • Yes, each phase includes a clear opportunity for feedback.

    Because of the structured process, revisions are focused and intentional, and we rarely need more than one round per phase.

  • If something comes up, let me know as early as possible.

    Depending on timing, there may be a rescheduling fee to hold your place, as each project is scheduled in advance and given dedicated time.

  • You can choose:

    • Pay in full

    • 25% deposit to secure your spot + 3 monthly payments

    Ownership of your website is transferred once all payments are complete.

  • If you cancel before the start date, your deposit is fully refunded.

    Once the project begins, refunds are pro-rated based on completed work.

It’s time to launch your brand

Let’s clear the path to building your luminous, resonant brand.

Luminous Launch takes you from uncertainty to clarity and completion, so you can stop circling your brand and start using it with confidence.

Contact me to get started